Rachel Feinberg

Marketing and Communications Professional

Rachel.E.Feinberg@gmail.com

Innovative. Creative. Dedicated. Driven. These are words I live by in both my professional and personal life.  I am a marketing and communications professional with nearly ten years of experience in social media marketing, public relations, graphic design, event management, brand management and fundraising development.

Experience

USO Inc., Marketing and Communications Manager

USO of Illinois, Associate Director of Marketing and Communications

March 2014 – Present

  • Led content strategy, design, copywriting and construction of print, digital, television, and billboard marketing campaigns that made over 900 million impressions from March 2014 – September 2020

  • Established and managed the strategy, messaging, branding and positioning for USO of Illinois that helped to exceed the 2019 $2.6 million fundraising goal by $200,000 dollars

  • Responsible for Constant Contact e-mail marketing that reaches 1.8 million subscribers annually

  • Managed strategic partnership with Jewel-Osco for the USO’s “Round Up at the Register” Campaign for four years resulting in nearly $1 million dollars in donations

  • Worked in partnership with the USO Development Team and the Chicago Automobile Trade Association to create, build and expand the unique “USO BBQ for the Troops” program for seven years resulting in approximately $900,000 collected and 25 million media impressions annually

  • Annually executed three fundraising events in partnership with the Special Events Manager including organizing vendors, managing budgets, creating branded print and digital materials, writing scripts with audio visual cues, supervising audio-visual teams, and coordinating with venue staff

  • Managed large corporate partnerships including Jewel-Osco, PepsiCo, First Trust, the Chicago Blackhawks, the Chicago Cubs, the Chicago Bears, the NFL, BMO Harris Bank, The Boeing Company, Starbucks and others

  • Represented and promoted the USO with NBC, ABC, FOX, CBS, WGN Radio and TV, Chicago Sun Times, Chicago Tribune, Good Morning America, People Magazine, iHeartMedia and others

  • Drafted branded messaging for media opportunities and coached senior leadership staff on interview best practices

  • Headed USO web development for USO Iowa, USO Illinois and USO Midwest reaching more than 100,000 website visitors annually

  • Liaised with United States Armed Forces Public Affairs Officers, Naval Station Great Lakes Commanders, and other government agencies, following strict branding and communications guidelines to be a resource for internal teams

  • Organically grew USO social media accounts to 27,000 supporters across five platforms

  • Aggregated data and analyzed quarterly performance, reporting out to Board of Directors and managed seven-member Marketing and Public Relations Committee

No Limit Agency - Relationship Development and Social Media Intern

July 2013 – October 2013

  • Cultivated relationships with client’s franchisees for a variety of brands

  • Conducted interviews with franchises and produced profiles for use by the media pitching team

  • Assisted with pitching efforts by creating media lists on Cision

  • Developed and maintained social media calendars for clients including content for blogs, Facebook and Twitter

  • Tracked and transcribed social media metrics into presentation ready deliverables

  • Produced content for 1851 Magazine and A.M. Highlighters

  • Held position of top read story on a national small business and franchising magazine with over 3,000 unique impressions

Education

Loyola University Chicago, Chicago, IL

B.A. in Advertising and Public Relations

August 2009 – May 2013

Organizations

NBC Making a Difference – Board Member

2015 – Present

Skills

Adobe Creative Suite (Illustrator, Photoshop and InDesign)

Web Development and Layout (WordPress and HTML)

Microsoft Office Suite

Google Analytics

Constant Contact and Mail Chimp

Survey Monkey

Raiser’s Edge NXT